Hyrox ambassador Matthew Stone believes there is genuine longevity in the sport ahead of the first major event in Johannesburg.
With big brands endorsing high performance athletes, a number of fitness gyms signing up for affiliations and lining up for the indoor competition on 1 March at Expo Centre, the Hyrox wave is now spreading like wildfire.
The first competition on African soil was staged in Cape Town in September last year and it is Joburg’s turn next month.
Speaking to SABC Sport this week, Stone put the frenzy into context.